Hey guys,
I am new to Splunk, I am trying to use it for some marketing user cases, could you please point me to any documentation or guide me on how to use Splunk to get better use of data and give better marketing visibility for my clients?
Thanks
Hi @cgcp,
Step one is defining your use-cases, and this is a great read to start with to give you some ideas about how it can be done:
https://www.splunk.com/pdfs/customer-success-stories/customer-profiles/building-a-better-business-pr...
And here :
https://www.splunk.com/pdfs/customer-success-stories/splunk-at-okko.pdf
Also the link from @koshyk for retail usecases can be useful to give you an idea of the wide variety of use-cases you can work with:
https://www.splunk.com/en_us/customers.html#filter/filter1/Retail
Second step will be to to get your google analytics data in, Splunk has a connector for that :
https://splunkbase.splunk.com/app/4174/
Reviews don't seem too nice so If you prefer to write your own script for that have a look at this blog :
https://www.splunk.com/blog/2016/09/26/splunk-your-google-analytics.html
Third step could be enriching your data with other sources, let me know if you're interested with that as well and we can talk about it.
Cheers,
David
Hi @cgcp,
Step one is defining your use-cases, and this is a great read to start with to give you some ideas about how it can be done:
https://www.splunk.com/pdfs/customer-success-stories/customer-profiles/building-a-better-business-pr...
And here :
https://www.splunk.com/pdfs/customer-success-stories/splunk-at-okko.pdf
Also the link from @koshyk for retail usecases can be useful to give you an idea of the wide variety of use-cases you can work with:
https://www.splunk.com/en_us/customers.html#filter/filter1/Retail
Second step will be to to get your google analytics data in, Splunk has a connector for that :
https://splunkbase.splunk.com/app/4174/
Reviews don't seem too nice so If you prefer to write your own script for that have a look at this blog :
https://www.splunk.com/blog/2016/09/26/splunk-your-google-analytics.html
Third step could be enriching your data with other sources, let me know if you're interested with that as well and we can talk about it.
Cheers,
David
Brilliant!
What kind of enrichment I can bring to marketing from Google Analytics?
well enrichment is one of the core strength of Splunk now instead of Splunk, since now your google analytics data can be merged with other kind of machine data, you'll be able to correlate low level machine data such as cpu/memory usage of your servers with security data to better understand why your clients couldn't finish their transactions and why some customers weren't satisfied with the service. You're no longer stuck with one kind of data but you can actually use all sorts of info to get the results you need.
Cheers,
David
Sure. Some of the use cases for e-commerce business include
Thank you so much! 🙂
I am looking for some examples for e-commerce businesses. I want to find out how detailed Splunk could tell about an un-finished transaction for example....Make sense?
i've added a post below for various case studies
Have a look at my answer below @cgcp could be helpful, not sure if that's what you need exactly..
Could you be more specific about what you hope to get out of Splunk?
yeah some details would be greatly appreciated !