What is a command depends on your point of reference. From the perspective of the operating system/shell, "splunk" is the command and everything else is arguments. From Splunk's perspective, the first argument (other than options) on the command line is the command. Since the documentation is written from Splunk's point of view, it doesn't make sense to treat "splunk" as a separate command since it is necessary to invoke any of the other commands. IOW, what Splunk documents as commands are directives to Splunk and so the leading "splunk" is implied.
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