Well, in my experience, many of the clients/users still don't understand their entire estate ! By the time, we reach someone would have estimated the data and said.. oh, its only 1000 windows & linux, so would be 10GB per day, while in reality the data would then start from "auditd", "applications" and far exceed 10x the initial estimate and suddently no funding available. I personally feel, Splunk should have a secondary license to cater for trivial/less-important data and collection and when it is required to search, there should be charged separately. Many customers never realise the value until unless they see it.
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