Hi, guys
I dive in Web Analytics and figure out some questions. Please, help me to find answers.
All my questions will be in terms of classical tools for web analytics such as Google Analytics.
Can we replace them?
As I know, when we look at web log, it contain information such as IP, time, browser, action and etc., but for powerful analytics we need much more.
Questions:
1. I saw presentation about Splunk Web Analytics, and there was advantage of Splunk - Splunk doesn’t use tags and you don’t need to adjust your web site. But in this case how can I get information about following events:
For example, my company has external banners, how can I get information about people who just saw my banner? (impressions) And maybe some more information than just impression, such as customer interest.
Can I get information about customer behaviour? For example, he doesn’t make any clicks but he moves and scrolling mouse?
2. Funnel chart is very popular in order to visualise conversion, can I build it in Splunk?
3. How can I analyse visitor journey and visualise it?
4. How can I compare two periods in Splunk? For example Yesterdaty with Day before Yestrday.
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