After reading more about splunk, it appears splunk works best with data that has a timestamp which becomes the x access. I can't seem to work out how to analyze time between events (e.g. session duration), ratio between the count of two events (e.g. invite sent and invite accepted) or sum of non-unit amounts (e.g. total money spent). I am producing the interaction logs, so I can always add more detail, but I'm not sure splunk can help me analyse it in the way I'm looking for it to.
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