You will have to change the http port on the Splunk server to 80 in order to use a simple url.
Is there a physical Firewall? If so it may require a firewall rule opened up to allow port 80 traffic to your Splunk server.
Since your server is already named splunk and you can ping it by putting in splunk you should be good to go. If your server is in a different DNS zone, then you will have to create an A Record for your zone that points to the server's ip. You can do a CNAME to cross zones, but that is a DISA finding.
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