No need to contact sales - you can do it through your existing license. Check out the Splunk Admin Manual - Manage Splunk licenses for some guidance: http://docs.splunk.com/Documentation/Splunk/5.0/Admin/Configurealicensemaster
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Assuming you are using 4.2x or greater, you are able to legitimately 'share' your license with any other BU within your organization - just be careful not to exceed your license volume in doing so. Feel free to reach out to your splunk account manager if you have additional questions; if you don't know who your rep is you can email sales@splunk.com and the appropriate person will follow up with you.
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