Using the Splunk App for Web Analytics you can get analytics on your weblogs similar to what you would find using various online services (Google Analytics, Omniture, Webtrends) . Contrary to those tools you will get the analytics based on your web log data rather than injecting javascripts into the web pages that report back information to a cloud service. Data Sources currently supported out of the box are: - Apache Web Server - Microsoft IIS - Oracle WebLogic - AWS CloudFront You can get up and running within minutes and as you are basing the analytics on web log data you can quickly perform analytics on historical data as well as new real-time data being indexed by Splunk. Web services based around a javascript collector will only work for future events. This app can work in conjunction with these other services where you can do data mining and hypothesis testing in Splunk before you deploy a tag or web tracking configuration change to a live environment.