In many cases, people format a user-readable content within Splunk -- either because they need to send an e-mail, show a text in a dashboard, or push the results to JIRA or other ticketing tool. But when they format the actual readable message, they have to use a a very simple formatting techniques, making the query look rather ugly and difficult to maintain. With a template, it's possible to specify the resulting text with placeholders, which will later on be properly populated by the query results. And that's exactly what jinja2format does.