I am newbie to splunk i have some log data of my website and i want to check analytics reports on that data. How many people viewed particular page and from which IP address how many people came.
Its exactly same as Google Analytics.
Install the Splunk forwarder on the IIS machine. Add a directory for it to read log files and point that at your IIS logs so the forwarder sends all IIS data to your Splunk indexer.
Next, you have to do something with the data to get a dashboard or other report. A basic search and graph or chart will suffice for your specific question of visitors by IP. There might be an app or two that could help you, but start with getting the IIS data into splunk, then as a separate task figure out the reporting you need to do with that data.