Hi Neeraj,
I am also looking about Web Analytics on splunl and especially I am interested how it can compete tools like GA.
From beginning, I want to point two types of analytics:
You can put tags and send data to the cloud (Google Analytics and other tools)
You can analyse logs, where you can find many information such as click, visits, conversions and etc.
As you know, splunk it is the second point. In addition you can use snippets and they are closly to tags and will manage other actions to you.
In general Splunk has following advantages in this field:
Real-time reporting
- Unlimited segmentation and segmentation on the fly
- Ability to easily correlate web logs with other important data sources
- Ability to drilldown to individual visitors/customers
- Understand server side interactions
- Breaking data silos between IT and business
Splunk can do the following actions:
- Capture both client and servers side data for web
- Real-time insights into customer behavior, product analytics Combine & Correlate across digital channels and with IT data
- Delivering analysis for data in Hadoop
Use Cases:
Understanding customer behaviour
Product Analytics
Mobile Application Analytics
Customer Analytics
Social Media Analytics
External Banner Analytics (need some adjustments)
The last things:
You can store all your data inhouse, drill down to the particular session, create alerts and enrich data from your DWH or other systems.
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