topic Re: Splunk for marketing in #Random

Splunk for marketing

cgcp — Thu, 23 May 2019 10:43:30 GMT

Hey guys,
I am new to Splunk, I am trying to use it for some marketing user cases, could you please point me to any documentation or guide me on how to use Splunk to get better use of data and give better marketing visibility for my clients?

Thanks

Re: Splunk for marketing

richgalloway — Thu, 23 May 2019 12:29:46 GMT

Could you be more specific about what you hope to get out of Splunk?

Re: Splunk for marketing

DavidHourani — Thu, 23 May 2019 13:54:13 GMT

yeah some details would be greatly appreciated !

Re: Splunk for marketing

cgcp — Thu, 23 May 2019 18:26:22 GMT

I am looking for some examples for e-commerce businesses. I want to find out how detailed Splunk could tell about an un-finished transaction for example....Make sense?

Re: Splunk for marketing

koshyk — Thu, 23 May 2019 19:15:13 GMT

Sure. Some of the use cases for e-commerce business include

An existing Web Application App can be reused https://splunkbase.splunk.com/app/2699/
If the end-to-end workflow or transaction didn't complete. Where the customer got disconnected or NOT interested
if such repetitive loss of customer happens what is cause, i.e. incident or some missing fields. Security using SessionID
Draw a sankey chart for such workflow. Good link here
Charts/management reports of how much transactions happen a day/week/month. Total money/value of business per each transaction etc. Again MI reports etc. based on it.
Case studies (John Lewis, Various retail case studies)
Splunk tips and tricks for web analytics

Re: Splunk for marketing

koshyk — Thu, 23 May 2019 19:19:31 GMT

i've added a post below for various case studies

Re: Splunk for marketing

DavidHourani — Fri, 24 May 2019 05:08:13 GMT

Have a look at my answer below @cgcp could be helpful, not sure if that's what you need exactly..

Re: Splunk for marketing

DavidHourani — Fri, 24 May 2019 05:18:57 GMT

Hi @cgcp,

Step one is defining your use-cases, and this is a great read to start with to give you some ideas about how it can be done:
https://www.splunk.com/pdfs/customer-success-stories/customer-profiles/building-a-better-business-process.pdf
And here :
https://www.splunk.com/pdfs/customer-success-stories/splunk-at-okko.pdf
Also the link from @koshyk for retail usecases can be useful to give you an idea of the wide variety of use-cases you can work with:
https://www.splunk.com/en_us/customers.html#filter/filter1/Retail

Second step will be to to get your google analytics data in, Splunk has a connector for that :
https://splunkbase.splunk.com/app/4174/
Reviews don't seem too nice so If you prefer to write your own script for that have a look at this blog :
https://www.splunk.com/blog/2016/09/26/splunk-your-google-analytics.html

Third step could be enriching your data with other sources, let me know if you're interested with that as well and we can talk about it.

Cheers,
David

Re: Splunk for marketing

cgcp — Fri, 24 May 2019 05:25:12 GMT

Brilliant!
What kind of enrichment I can bring to marketing from Google Analytics?

Re: Splunk for marketing

cgcp — Fri, 24 May 2019 05:25:44 GMT

Thank you so much! 🙂

Re: Splunk for marketing

DavidHourani — Fri, 24 May 2019 08:52:44 GMT

well enrichment is one of the core strength of Splunk now instead of Splunk, since now your google analytics data can be merged with other kind of machine data, you'll be able to correlate low level machine data such as cpu/memory usage of your servers with security data to better understand why your clients couldn't finish their transactions and why some customers weren't satisfied with the service. You're no longer stuck with one kind of data but you can actually use all sorts of info to get the results you need.

Cheers,
David